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Weekend edition December 09, 2022 | Tom Ballard

Knoxville couple brings family-focused Unicorn World to Knoxville this weekend

Don't kid yourself. You know this sounds cool.

Looking for something that would be fun to do with your family this weekend just two weeks before Christmas?

If so, you might want to head down to the World’s Fair Exhibition Hall for a brand new offering from a Knoxville-based husband and wife entrepreneurial team. The event is Unicorn World, an immersive experience created by Lauren and Patrick Mines who came up with the idea just eight months ago after experiencing something similar in Chattanooga.

Now, after launching last weekend in Louisville, KY, they are bringing Unicorn World to their hometown from 9 a.m. to 5:30 p.m. Saturday and 10 a.m. to 5 p.m. Sunday. Tickets are available at this link for specific times as a crowd control mechanism.

“We had a great time as a family at the event in Chattanooga but decided that it could be so much cooler,” Patrick said. He and Lauren have two children and already had a start-up named Eternal Ivory, an online dress boutique for the bride-to-be that they will be selling.

“Patrick comes up with the ideas, and I’m the filter,” Lauren says, adding, “We felt like we could so this well.”

What is Unicorn World?

It’s an immersive experience “in the magical world of unicorns. From meeting our unique, animatronic unicorns, to exploring the enchanted forest, to unicorn-themed arts and crafts and much, much more, Unicorn World will be like nothing you have experienced before!”

The unicorns move, breathe and neigh like real horses.

The event will be using 66,000 square feet of the exhibition space, and families can walk through the area while experiencing the lifelike unicorns. There will also be a magical forest, 30 battery-powered unicorns that kids can ride, themed arts and crafts, music, dancing, hula hoops, a unicorn reading section, face painting, balloons, a professional photographer, and a gift shop.

“Thousands of families attended the Louisville event and spent between three and four hours on average,” Lauren said. Ahead of their inaugural event, the couple expected registrants to spend about 45 minutes to an hour.

“We are on track to exceed the Louisville attendance this weekend in Knoxville,” she added.

For the next year or so, the Mines plan a show a month before expanding to two a month. Future cities on their schedule include Atlanta, Birmingham, Charlotte, Chattanooga, Cincinnati, Columbus, Lexington, and Nashville.