KEC accepting applications for Brandcamp
The focus is on brand planning, including market research, developing a brand platform, customer discovery and the customer journey, persona-based messaging, and channel planning.
The Knoxville Entrepreneur Center is accepting applications for its annual Brandcamp program.
Through a series of class sessions and activities, business owners and founders better understand the process of brand planning, including market research, the development of a brand platform, customer discovery and the exploration of the customer journey, persona-based messaging, and channel planning.
The objective of the program is to provide them with a deep understanding of the importance of brand planning and to equip them with the necessary tools and skills to develop a brand plan that will help set their companies up for success.
Those interested in applying can do so at this link. The program is set for July 25.
