Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Jonathan Oldacre has opened a new Knoxville-based fractional marketing firm.

With the catchy name of Lytdryv (pronounced light-drive), he says the growth engine will be “leaning into the Tech and SaaS (Software-as-a-Service) space.” The firm’s ideal client is one prepared for growth – any Business-to-Business entity from an emerging, funded start-up to one with as much as $10 million in revenue.

“We see a great opportunity to build and support marketing programs with executive leadership teams as they chart a path toward revenue growth in 2025 and beyond,” Oldacre says.

He founded the new firm in February, based on the assumption that businesses regularly lack the right mix of internal marketing resources, direction, and the kind of leadership necessary to achieving their goals.

They may have tactical support, but without a marketing leader, they rely on a collection of inexperienced managers, specialists, non-marketing leaders, and commodity agency resources to solve revenue problems that can only be solved with broad vision, experience, and the ability to align sales and marketing efforts with technology.

Enter Lytdryv with its simple, powerful five-step process that involves:

1. Auditing existing programs to identify what’s working and what’s not.
2. Building a custom strategy for growth.
3. Recruiting new full-time staff or micro-staffing projects, then managing and/or training that team.
4. Leading and executing work with existing leadership, teams, and supplemental resources to generate and capture demand.
5. Evaluating, either scaling down or up as needed to maintain momentum.

“There’s a better way forward,” Oldacre says. “Lytdryv is a growth engine for meeting your revenue goals. Use one or a combination of Fractional CMO (Chief Marketing Officer), Micro Staffing, and right-fit marketing services to get you from here to wherever your vision takes you.”

Oldacre is the Founder of Lytdryv and serves as a Fractional CMO backed by nine years of end-to-end marketing experience. He’s held agency and in-house roles, notably serving as Vice President, Digital Marketing for a leading Proptech portfolio—now he’s here to help Tech, Software, and Service companies grow without the cost of a full-time hire.

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