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September 18, 2012 | Tom Ballard

Infographics continues to cultivate its instructional materials sector

We recently sat down with Jim Kughler and Rob Eddy, President and Vice President of Sales and Marketing respectively for Infographics, to get an update on developments since we posted a story on on Valentine’s Day.

The February 14 article noted that the firm had “a big footprint in the world of instruction ‘manuals’ in sectors as diverse as kitchen utensils, the ‘Do It Yourself’ (DIY) arena and even high technology equipment used in surgical operating rooms.” For those who did not see it earlier, the article can be found at

Both Kughler and Eddy describe the company as “specializing in technical communications . . . and communicating complicated things visually.” Kughler adds that Infographics “simplifies and streamlines information so people can understand it.”

As products, equipment and technology get more complicated, opportunities for Infographics services continue to grow.

There have been a number of developments in the six-month interval since the last article was posted including one that we can discuss publicly. The others are akin to the adage – “what happens (or is heard) in Vegas stays in Vegas,” at least for now, so expect more to come in the near future.

The exciting update that Kughler and Eddy described in our recent conversation is an enhancement to Infographics’ thee-year relationship with Lowe’s that has also produced new clients for their firm – the proverbial win-win.

Eddy explained that Lowe’s sources products for its private label brands from countries all over the world. As a result, they were seeing a “mish-mash of instructions,” in terms of the information, design, illustration and format, and Lowe’s asked Infographics to create a template that would encourage a more standardized look and content to the manuals, regardless of the manufacturer.

“It turned out to be a bigger project than we initially thought it would be,” Eddy said. “When we first got into it, we didn’t know where it would lead, but our experience has been great.”

The “great” is an even stronger relationship with Lowe’s as well as new clients for Infographics.

Eddy said that Lowe’s “saw positive results” from Infographics’ work on the template project. As a result, Lowe’s again turned to the Knoxville-based company to be one of three vendors in the world that its global suppliers can use to develop instructional materials for their private branded products – in ten of their more complex product categories like plumbing products, ceiling fans and power tools.

This latest initiative was launched by Lowe’s in January, and it is still in the rollout stage. For Infographics, however, it is further proof of the impact that its vision for instructional materials is having.

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