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February 25, 2024 | Tom Ballard

Here’s a tool to locate your friends in a massive crowd

It's the Totem compass that operates without the need for cell service, cloud connectivity, or WiFi.

Planning to attend a music festival this summer? Maybe you should pack the Totem compass.

The Chattanooga start-up behind the internationally popular friend-finding compass designed for music festivals has announced its product launch at the upcoming South By Southwest (SXSW) tech and music festival in March in Austin, TX, following an overwhelming surge in popularity.

A video showcasing the Totem compass went viral on Instagram, garnering 18.4 million views, 391,000 likes, and 270,000 shares in just 72 hours. This viral sensation has translated into more than $1 million in presale orders as of late last week, positioning Totem as a leader in the ever-growing festival technology market.

The Totem compass is a unique device that allows people to locate their friends in massive crowds without the need for cell service, cloud connectivity, or WiFi. Pairing Totem’s proprietary mesh network with advanced Global Navigation Satellite System (GNSS) technology, the compass ensures users can always find their way back to their friends. The Totem compass boasts a boundless range in most festivals, is fully waterproof and dustproof, and features an easily rechargeable battery that lasts more than 72 hours.

As Totem prepares to begin shipping orders in April 2024, the company is excited to officially debut the Totem compass in front of the hundreds of thousands of attendees at the “Creative Industries Expo” at SXSW, one of the world’s premier festivals that brings together tech and music. This launch represents the beginning of a new tech-enabled era for music festivals around the world, ensuring attendees will never be lost again.

“The response to the Totem compass has been absolutely incredible and we cannot wait to share it with the world at SXSW,” says Carter Fowler, Co-Founder of Totem. “This product will enhance the festival experience by making it easier for people to stay connected in the most intuitive and fun way possible. The viral success on Instagram is just the beginning, and we look forward to watching the Totem tribe continue to grow.”

The Totem compass is not only a testament to innovation but also to the spirit of music festivals themselves – a tool designed to bond, find, and vibe with your tribe in a way that’s never been done before. To discover more information about Totem or join the waitlist, click here.


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