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March 06, 2014 | Tom Ballard

Greg D’Amico altering Efficience’s business model

Efficience-tekno(EDITOR’S NOTE: This is another is a series of articles providing updates on start-ups previously profiled on

By Tom Ballard, Director of Innovation and Entrepreneurial Initiatives, Pershing Yoakley & Associates, P.C.

Greg D’Amico, one of the Founders of Knoxville-based Efficience, has a number of interests and a remarkable candor.

When we first met and reported on the former investment banker in 2012, he had just inked a deal to merge his company with Blue Media Boutique, another Knoxville-based company. Efficience also had programmers located in an office in Puducherry, India, and a plan to develop its own line of mobile-based products on a software called “Sluice.”

When we talked to D’Amico a few weeks ago, he described what he called “a change in our business model with lots of opportunity.”

D’Amico explained that he’s not abandoning product development.

“We still have an opportunity for a vertical,” he says.

Efficience is, however, moving away from what the Chief Executive Officer described as a “one project at a time” approach requiring “a new learning curve” for every engagement.

The company’s new business model draws on its decade of experience working with technical talent in India.

“We will be working with marketing companies, wholesaling our team to them,” D’Amico says.

With the change to a tighter focus, three of D’Amico’s colleagues, including Rich James, joined Mary Beth West Communications late last year. Ironically, the latter is a client of Efficience.

For D’Amico, the changes will allow him to pursue some of his other interests including local start-up BounceIt.

We’ll describe what the move of the three former Efficience team members means to Mary Beth West Communications in an article Monday.

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