Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Knoxville Business News Tennessee Mountain Scenery Background
September 24, 2014 | Tom Ballard

Graves suggests ideas be vetted against the PEST acronym

Vol Court 2At Tuesday night’s kick-off for the University of Tennessee’s “Fall Vol Court” lecture series, Tom Graves, Operations Director for the sponsoring Anderson Center for Entrepreneurship and Innovation, used a catchy acronym to help guide the thinking of the student entrepreneurs. He urged them to vet their ideas through four change lenses – political, economic, societal, and technological. So, if you haven’t guessed by now, the acronym is PEST! Seems like a pretty good way to determine if you have a disruptive idea. Is it a pest to the existing market?

Like what you've read?

Forward to a friend!

Don’t Miss Out on the Southeast’s Latest Entrepreneurial, Business, & Tech News!

Sign-up to get the Teknovation Newsletter in your inbox each morning!

  • This field is for validation purposes and should be left unchanged.

No, thanks!