Innovations in digital health look different than those in what is termed “direct-to-consumer” technology. In a recent article, the Founder and Chief Executive Officer of Babyscripts writes that “health tools are not about ‘cutting out the middle man’ —instead they are about reinforcing and improving the relationship between patient and provider that is fundamental to care. And they come with a unique set of challenges. At the risk of stating the obvious, the stakes are much higher when consumer health is the product: patient safety is an imperative. Additionally, the wealth of data that is required for the success of many digital innovations raises serious concerns about data security and patient privacy, and the rapid growth of tech innovation complicates regulation.” You can read more of his thoughts here.