Famtech is a new term for your entrepreneurial dictionary

Here’s a new term for your entrepreneurial dictionary: famtech.

As described in this article from Crunchbase News, it refers to “digital tools to manage household responsibilities, track what the kids are doing, find care and even free up a little personal time.” The article notes that tech start-ups have long churned out productivity tools for the workforce, but that has not extended to families with dedicated offerings tailored to their needs.

“Despite high demand from parents for life-simplifying options, building a market for family tech might entail changing some of our conceptions about how and where to get help,” Joanna Glasner writes.

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