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Making Your Products Go Viral: Basics of PLG (Nashville)

July 16 @ 9:00 am - 10:30 am

The best products sell themselves. Not because of a slick sales team — because the product IS the growth engine.

​That’s product-led growth. And if you’re building 0→1, it might be the cheapest, fastest way to find your first thousand users.

​In this workshop, we’ll break down the basics:

  1. ​What PLG actually means (and when it’s NOT the right move)
  2. ​The mechanics of building virality into your product
  3. ​Real examples of products that grew without a sales motion
  4. ​How to spot your own viral loop — and what to do once you find it

Venue

  • The Lighthouse