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February 21, 2023 | Tom Ballard

ETSU Research Corporation adds four industry advisors to its team

The four will offer their support for ETSU Research Corporation initiatives as well as mentor ETSU students.

The East Tennessee State University (ETSU) Research Corporation has announced the addition of four industry advisors to its team, including two previously spotlighted in for their work. In addition, the organization has also launched the Rugged Buc Labs Content Studio (RBL).

The new advisors include:

  • Scott Andrew, Co-Founder and Chief Executive Officer (CEO) of Rugged American Spirits, the holding company for Tennessee Hills, as well as the Founder and CEO of Retail Service Systems and the author of the “Rugged Entrepreneur: What Every Disruptive Leader Should Know.” We spotlighted Andrew in this February 2021 series (Part 1, Part 2, and Part 3).
  • Anthony Haney-Jardine, also known as Chusy, who is the mastermind behind Plan A Films. It is a film and media production company that has produced more than 150-pieces of branded content for clients as diverse as Gatorade, Kellogg’s, Wendy’s, Microsoft, Toyota, US Bank, NAPA Auto, Stella Artois, Tennessee Tourism and Disney with branded content work and films being recognized at global competitions such as the Cannes Lions, Clios, ADC Gold Cube, Sundance, and Effie awards. We spotlighted Haney-Jardine in this July 2022 post.
  • Ty Warren, who served as Head of Production for Netflix from 2016 to 2021 where he oversaw original projects such as “Stranger Things,” “13 Reasons Why,” and “Making a Murderer.” He previously worked as Executive Vice President of Physical Production for Legendary Pictures and Senior Vice President of Production for DreamWorks Pictures.
  • Jason Thompson, Co-Founder and CEO of 33 Sticks, an analytics boutique that provides business advisory services to Fortune 500 companies, early-stage start-ups, and marketing agencies. In addition to being an experienced analyst and entrepreneur, Thompson is the author of the analytics children’s book “A is for Analytics.”

The four will offer their support for ETSU Research Corporation initiatives as well as mentor ETSU students in the RBL. The latter is an interdisciplinary brand content studio created to serve as an experiential learning media and marketing lab for ETSU students.

RBL students will apply strategies in media content creation, social media management, digital marketing, and analytics to meet organizational goals. Partners such as HubSpot and Brand Storytelling add additional support through technology access and mentoring.

As noted in this news release, RBL will focus on telling and promoting stories of innovation and entrepreneurship in the Appalachian Highlands.

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