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April 19, 2022 | Tom Ballard

ETSU graduates first cohort from “Brand Storytelling Brand Film Certification” program

East Tennessee State University (ETSU) is a player in the digital badging world with the completion of the first cohort of the “Brand Storytelling Brand Film Certification” powered by the ETSU Research Corporation.

As described in this December 2021 article, completion of the inaugural cohort marks a new digital badge certification with ETSU as the provider.

“It is difficult to overstate what an honor this is,” said Stephen Marshall, ETSU Professor and Chief Marketing Officer for the ETSU Research Corporation. “From staff at the ETSU Research Corporation to the world-class professional faculty who teach courses, Brand Storytelling offers a powerful academic and hands-on experience.”

In March, the first cohort of the Brand Film Certification received digital badges from Credly, a leading digital credential organization. The badges are awarded to certification earners who demonstrate enough skills and knowledge in brand-funded entertainment to complete the required request for proposal by the cohort’s sponsoring brand, which was Intel for the first cohort.

The digital badge is described as more than just an image. For the professionals who earn them, it’s a signal to current and potential employers of critical skills for this emerging industry.

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