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January 22, 2020 | Tom Ballard

Comcast NBCUniversal launches second accelerator in Atlanta, this time focused on sports

Hypepotamus reports that Comcast NBCUniversal is launching SportsTech, a three-month global accelerator for multi-stage sports technology start-ups.

The accelerator, which will be based in Atlanta, features what Comcast NBCUniversal calls an “unprecedented partnership” between three of the broadcast giant’s sports brands – NBC Sports, Sky Sports and Golf Channel, as well as NASCAR and a pair of U.S. Olympic sports organizations: U.S. Ski & Snowboard and USA Swimming.

Comcast NBCUnversal plans to house the accelerator at Comcast’s Central Division headquarters at The Battery Atlanta, where Comcast’s The Farm accelerator also operates. Boomtown Accelerators, which also runs The Farm for Comcast NBCUniversal, will operate SportsTech as a completely separate entity.

Applications for SportsTech are now open and will close May 15; the accelerator’s first cohort will start in August. For more information, click here.

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