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May 01, 2020 | Tom Ballard

CO.LAB recruiting next cohort for the “HealthTech Accelerator”

Recruitment is now underway for Cohort 2 of CO.LAB’s “HealthTech Accelerator.” Launched last year, the program is designed to advance innovation in the healthcare industry by connecting promising start-ups with leading legacy healthcare organizations in the Chattanooga region.

The 10-week accelerator, modified this year to a virtual format because of the COVID-19 pandemic, is offered in partnership with Erlanger, the nation’s 10th-largest public healthcare system, and Unum, a Fortune 500 insurance company.

“The COVID-19 crisis highlights the importance and need for innovation in the healthcare industry,” said Marcus Shaw, CO.LAB Chief Executive Officer. “This is why we and our partners at Unum and Erlanger are excited to continue working together to produce the second iteration of our ‘HealthTech Accelerator,’ which will be hosted virtually and with new activities and benefits for participating companies.”

Deadline to apply is May 15, and the accelerator begins June 22. More information, including a link to the application, can be found here.

According to marketing materials (xxx) provided by CO.LAB, ideal candidates for the “HealthTech Accelerator” have: (1) a team of qualified individuals committed to the long-term success of the venture; (2) a drive to establish critical industry partnerships, gain valuable data and scale; and (3) a minimum viable product (MVP) or service.

While not limited to certain sectors, CO.LAB suggests ideal areas of emphasis would be in patient management, medical devices, digital health, virtual care/telehealth, billing management, revenue cycle, supply chain management, workforce optimization, and care delivery models.

CO.LAB says this year’s program will include weekly discussions with industry professionals, “how-to” sessions in focus areas such as marketing and financial management, and one-on-one coaching sessions with the accelerator team.

The program will also utilize the Fluent platform, which includes features such as on-demand video training, weekly coaching from Fluent coaches, and pre- and post-program Fluency Scores that assist founders with assessing their product-market fit and business model risk.