By Tom Ballard, Chief Alliance Officer, PYA
Roughly six years after its founding with a focus on allowing Gmail users to enjoy the power of Salesforce.com without leaving their inboxes, Cirrus Insight has just rolled-out a version of its email productivity platform that can be used by any Gmail user.
“You no longer have to have a Salesforce license to utilize Cirrus Insight in Gmail,” Brandon Bruce, Co-Founder and Chief Operating Officer, says. “Any Gmail user can take advantage of our most popular features including seeing when recipients open your emails; creating reusable email templates; sending email blasts to up to 500 people at a time; setting follow-up reminders; scheduling emails to send in the future; and building drip campaigns to automatically stay in touch with prospects and customers.”
This is the second major announcement in the last month from the company which has its marketing, sales and support operations office in Knoxville and its engineering staff in Irvine, CA. In mid-November, Cirrus Insight added Attach.io for document management and tracking to its platform of productivity applications as described in this teknovation.biz post.
The rollout of the Gmail product is a natural progression for the growing company considering the overall market size of potential new customers.
“We serve about 150,000 users in Gmail and Outlook, all of whom use Cirrus Insight to connect to Salesforce,” Bruce says. “We’re now expanding our target market beyond the 10 million people who use Salesforce in an effort to serve more of the one billion active Gmail users.”
While the standalone productivity product will work initially only with Gmail, there are plans to support Outlook users in the future.
For those not familiar with the Cirrus Insight offering, Bruce describes it as “an all-in-one productivity and sales platform.
“We serve more than 5,000 great organizations including household names like News Corporation, Shopify, and Girl Scouts,” he says. “It’s for any person or team that wants to work faster and smarter from their inbox and calendar.”
Bruce sees the new Gmail version as particularly beneficial to sales professionals and freelancers. It is priced starting at $12 per month or $99 annually per user, and Cirrus Insight is currently offering a free 14-day trial for new customers. Interested individuals can click here for more information.