Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Knoxville Business News Tennessee Mountain Scenery Background
March 03, 2020 | Tom Ballard

Chattanooga PTs found Heal at Home Moms to help address post-partum challenges

Two Chattanooga-based Doctors of Physical Therapy (PT) have created an eight-week program to help women who are post-partum address the challenges that they frequently face at that stage in their lives, but that’s just the first product in their efforts to help women improve their health.

Heal at Home Moms, as the new venture is called, is the creation of Jena Beise, a dual graduate of the University of Tennessee at Chattanooga and the mother of two daughters and a son, and Erin Shinkle, a Cincinnati native who moved to the Scenic City in 2014. The name alone says a good deal about the approach they have developed – self-paced, online, and at home.

“It’s for women of all ages who want to feel better, and it’ll work if you work,” the two declare on their webpage. “Give us 30 minutes a day, and we’ll give you everything you need to heal at home.”

Beise know a thing or two about post-partum issues, explaining that she experienced significant diastasis (abdominal separation) and holding onto baby weight after the birth of her second daughter. “Mommy tummy” is one of the typical post-partum symptoms. Others include urinary leakage; constipation; back, hip and pelvic pain; and prolapse.

“Women are frequently told that there’s nothing that can be done,” Beise said, adding that she healed herself after the birth of her children.

The two, who are co-workers in a local PT practice, started collaborating three years ago on the idea that led to the founding of Heal at Home Moms, ironically launching the new venture on Mother’s Day 2019.

“I like dreaming-up stuff, but I felt overwhelmed to take it on alone,” Beise said. With Shinkle who she described as “analytic,” Beise found the perfect Co-Founder. That was clearly apparent during the interview as one would start a sentence with the other completing it. And the camaraderie between the two was uplifting.

They explained that their goal was not just to help address a challenge for women, but it also involved helping those individuals afflicted with post-partum issues “feel comfortable asking for help.” Unfortunately, that’s a real challenge in many smaller to mid-size cities where pelvic floor  Physical Therapists are non-existent. Providing an alternative that is affordable, convenient and manageable was their goal, and that’s what has become Heal at Home Moms.

For a one-time payment of $129, a client gets access to the eight-week, video-based, multi-mobile device compatible program. For a limited time only, the Co-Founders are offering 25 percent off the regular subscription price for those who go online and use Promo Code HEYMAMA25.

The package includes both specific exercises that are assigned weekly and done six days a week plus educational materials that supplement and complement the self-paced exercise routine that can be done at home or at the office with just 30 minutes a day of time commitment. The educational material requires another five to 15 minutes a week.

In addition, Heal at Home Moms also produces a twice-a-month podcast. The most recent one is titled “How to Train Your Bladder.”

Once a customer of Heal at Home Moms, Shinkle says that the individual has full access to the current materials and updates forever.

“Post-partum is where it starts,” Beise adds. “We talk about all sorts of things that affect their health.” As such, the two, who have self-funded their new enterprise thus far, have plans to offer additional programming beyond post-partum to include pregnancy and post-menopause. That will require a capital infusion, and they are contemplating a crowdfunding effort as well as possibly finding employers who might want to offer the programs to their employees.

About 20 percent of Heal at Home Moms’ customers are located in Tennessee with the balance being literally across the U.S. and the globe (Africa, Australia, Canada and even the Czech Republic).

“We feel empowered to help women without them being limited by where they live,” Beise says, with Shinkle adding, “When our business succeeds, moms succeed.”


Like what you've read?

Forward to a friend!

Don’t Miss Out on the Southeast’s Latest Entrepreneurial, Business, & Tech News!

Sign-up to get the Teknovation Newsletter in your inbox each morning!

  • This field is for validation purposes and should be left unchanged.

No, thanks!