BRIJ is combination of e-commerce, social media, and networking platforms

A new brainchild from a University of North Carolina – Chapel Hill Professor is described as “a combination of e-commerce, social media, and networking platforms.”

The patent pending Brij provides an access point for communities to financially invest in a business featured on the site. Described as a “something-for-something” model, the business then has the chance to give something back. For instance, a bar could name a signature drink after someone as a Brij promotion. A restaurant could offer a virtual cooking lesson in return for a contribution. A barbershop could offer a complimentary add-on service or it could be as simple as offering a $65 gift card for a $50 contribution.

Learn more about the concept here.

Stay connected with us on Twitter and LinkedIn. Article ideas and other suggestions should be sent to Include the name and contact information (phone and email) for follow-up.