A new brainchild from a University of North Carolina – Chapel Hill Professor is described as “a combination of e-commerce, social media, and networking platforms.”
The patent pending Brij provides an access point for communities to financially invest in a business featured on the site. Described as a “something-for-something” model, the business then has the chance to give something back. For instance, a bar could name a signature drink after someone as a Brij promotion. A restaurant could offer a virtual cooking lesson in return for a contribution. A barbershop could offer a complimentary add-on service or it could be as simple as offering a $65 gift card for a $50 contribution.
Learn more about the concept here.