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May 13, 2019 | Tom Ballard

Blühen Botanicals to open flagship retail store on Thursday in the Old City

Blühen Botanicals, a Knoxville-based hemp cannabidiol (CBD) company, will open its first retail wellness location this Thursday in conjunction with the company’s presenting sponsorship of the annual “Rhythm N’ Blooms” music festival.

The opening of the 4,086 square foot retail store at 111 East Jackson Avenue in Knoxville’s Old City also marks the launch of an online site to sell the company’s premium CBD hemp products.

These are the latest developments from the rapidly growing company founded less than a year ago that made major headlines in late February. As noted in this recent article, SOL Global Investments Corporation made a $30.6 million investment in Blühen Botanicals as part of its plan to diversify into hemp-related businesses through HeavenlyRx Holdings. This investment allows Blühen Botanicals to continue to grow at a rapid pace with plans to open multiple retail locations across the southeastern U.S., including a location in Fort Lauderdale, FL. later this year.

In yesterday’s announcement, Joe Fox, Blühen Botanicals’ Co-Founder and Chief Executive Officer (CEO), said products for purchase in the new retail stores include full spectrum hemp extract oil, softgels, premium hemp flower, pre-rolls, hemp vaporizers, and oil. The flagship location will also offer a lounge, community meeting and event space, and a café featuring hemp seed-infused food and beverages.

“We will also be incorporating into the store small batch food, snacks, coffee, tea, and hand-selected craft beer and cocktails – all of which will be developed in partnership with community artisans,” Fox said. Local merchants Paysan Bread, Phoenix Pharmacy, Holly’s Gourmet Market, Elkmont Exchange, and PostModern Spirits will provide products. Other local merchants and artisans that will provide food, beverages, apparel, pottery, and pet treats include Jon Newman and Jeffrey DeAlejandro, Vienna Coffee, Jackson Avenue Tea Company, Frog Juice, Sarah Shabero, River Dog Bakery, Mighty Mud, and Brigid Osterling.

Blühen’s flagship location will also host events and activities such as educational workshops, yoga, and DIY lessons that promote hemp education and overall wellness. “Our staff will educate local customers about the benefits of hemp, while also providing them with premium products,” Fox said.

Sanders Pace Architecture designed the company’s flagship retail location.


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