By Tom Ballard, Chief Alliance Officer, PYA
“We’ve decided to take a dose of our own medicine,” says Chris McAdoo of Best Behavior Creative Club.
The Founder and President of the Knoxville-based branding, design and digital marketing firm explained that the team “often encourages our clients to produce podcasts and original content.” Yet, until recently, the firm had not embraced the idea for itself, even though McAdoo and his team were regular listeners of podcasts produced by others.
All of that changed with a new campaign that coincided with what he says was a conscious effort to increase the firm’s local visibility.
“We’ve been around since late 2009, but operating under the radar,” McAdoo explained. “Many of our clients are located out-of-state.”
The visibility campaign, dubbed “21 Days of Best Behavior,” ran from February 27 to March 27. It included four “Enjoyable Listen Time” podcasts, including one featuring Shawn Carson that we spotlighted in this post on teknovation.biz, and other activities.
“When it came to podcasts (and several original articles), I wanted to try new things, to talk to people we can learn from, and come away with real actionable advice,” McAdoo said. “It’s been a mixture of voices of, as we like to say, people who make things, and people who make things happen.”
In addition to the four original podcasts, “21 Days of Best Behavior” also included blog posts, original videos, and special graphics such as screen savers. McAdoo is now on his 10th episode, and he’s talked to all kinds of people, from the business to the arts (the most recent episode, which debuted June 15, featured David Butler, Executive Director of the Knoxville Museum of Art).
Those wanting to be alerted to the new ones can sign up for email alerts on the Best Behavior webpage or link up via several social media options – Facebook, Instagram and Twitter – and you can search for “Enjoyable Listen Time” on iTunes, Google Play, and all other major podcast networks.
McAdoo says the effort is also part of a strategy of giving back to the community while getting more people to offer ideas.
“We need more blood and guts, creative conversations in the southeast,” he says.
Best Behavior also has a new home, moving from the Arcade Building on Gay Street to the top floor of a historic building at 616 West Hill Avenue.