Author says “nastiest start-up sin” is failure to engage customers from outset

One of the co-authors of The Startup Owner’s Manual Strategy Guide writes in Atlantic magazine about what he calls “the nastiest of all start-up sins: failing to involve customers and their feedback from literally the first day.”

Stay connected with us on Twitter and LinkedIn. Article ideas and other suggestions should be sent to Include the name and contact information (phone and email) for follow-up.