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April 06, 2020 | Tom Ballard

ATV Advisor shares thoughts about the critically-important sales pipeline

The author of this recent post on the Atlanta Tech Village site writes: “The sales pipeline is probably one of the most misunderstood and misused elements of a business – and I don’t mean just for start-ups! Many large organizations live and die by their pipeline, rarely admitting that at least half of the opportunities are little more than creative fiction.” Click here to read more about his thoughts.