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November 20, 2022 | Tom Ballard

ATDC adds sustainability-focused program with support from Norfolk Southern

We took particular note of the following announcement that came just days after last week’s panel discussion about corporate sustainability during the annual “Opportunities in Energy” forum hosted by the Tennessee Advanced Energy Business Council.

Norfolk Southern Corporation, one of the nation’s leading transportation companies, is making a significant commitment to Georgia Tech’s Advanced Technology Development Center (ATDC) to create a new initiative for entrepreneurs in sustainability-focused technology.

The “ATDC Sustainability Technology Program” will formally launch in January 2023. Atlanta-based Norfolk Southern’s gift of $750,000 will provide the initial funding to support the current and future sustainability-related startups in ATDC’s portfolio over the next three years. It is the eighth industry-focused vertical at ATDC, including two others announced earlier in 2022 — one in robotics and automation, the other in supply chain logistics.

The gift will support one-on-one coaching via a dedicated ATDC start-up catalyst who will manage the sustainability vertical and work to build the pipeline of innovators from across Georgia who are in this space and scaling disruptive technologies to bring to the marketplace. The funds also will support a sustainability-focused curriculum and other resources specialized to those entrepreneurs’ needs as they go from ideation to commercialization.


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