The American Inno family of publications came-up with an entertaining way to combine “March Madness” and the spotlight that the 14 local Inno editions place on their respective start-up communities. Now, even though this year’s “March Madness” has been cancelled for basketball fanatics, the local competitions continue to allow readers to vote for the start-ups in which they would most likely invest.
Some of the competitions, such as in Austin, have six rounds with 64 teams, just like the NCAA tournament. Others, like Atlanta and Washington, DC, have a fewer number – 32 in the case of the Nation’s Capital and five rather than six rounds. Regardless, start-ups are paired in twos with the readers voting for their favorite in each round until a champion is selected.
In addition to Atlanta, Austin and Washington, American Inno publishes online editions in Boston, Charlotte, Chicago, Cincinnati, Colorado, Minneapolis, North Texas, Rhode Island, Richmond, Tampa Bay, and Wisconsin.