Returning to SXSW 2026, the Tennessee House showcases what’s happening in tech and homegrown innovation across the Volunteer State. Meet the creative minds and makers who are powering Tennessee’s startup ecosystem and crafting the future, and enjoy bless-your-heart hospitality infused with local flair.

Friday

We’re kicking 2026 off by celebrating all things Tennessee! Share your Tennessee connection to enter our Opening Night VIP celebration, show your Tennessee school pride, and catch up with our House mascot Rocky the Raccoon. Plus, raise a glass of Tennessee whiskey, and enjoy some iconic snacks from the Volunteer State.

Saturday

Nooga in the morning, Nash at night. Chatt & chill with game-changing startups in quantum and mobility – then add a dash of hot chicken heat as we dive into the sweet spot where innovation meets creativity… Plus, make this a SXSW Saturday night to never forget with Hip Hop Karaoke and a late-night line dancing party for Dolly Parton’s 80th birthday.

Sunday

Start your morning out East with a dynamic look at what’s new in nuclear, and get to know some of Knoxville’s next-gen companies shaping the future. Then, grab your blue suede shoes, head due west, and dive into the Digital Delta! Meet Memphis to uncover why Bluff City is drawing game-changing data centers and innovative startups.