Brandcamp leads local Knoxville companies through a series of class sessions and activities in order to help business owners and founders understand the process of brand planning, including market research, the development of a brand platform, customer discovery and the exploration of the customer journey, persona-based messaging and channel planning.

The objective of this program is to provide business owners and founders with a deep understanding of the importance of brand planning, and to equip them with the necessary tools and skills to develop a brand plan that will help set their companies up for success.