Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Bruce Simpson and Cait Brumme write in this article from the Harvard Business Review that start-up entrepreneurs should take time to worry about their Environmental, Social and Governance principles (ESG) plans.

“Start-ups have an advantage over larger companies whose ‘installed base’ of assets, products and culture often needs to be undone to be consistent with ESG principles,” they note. “Start-ups can build it right from the start, avoiding costly rework later. And they can do this in a way that accelerates the urgent search for product-market fit versus distracting from it.”

Simpson and Brumme outline a straightforward way to do it.

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