The National Football League has announced that it will hold its fourth annual start-up pitch competition, set to coincide with Super Bowl LIII in Atlanta. The “1st and Future” pitch event is being held in conjunction with Georgia Tech and the Advanced Technology Development Center, the state of Georgia’s start-up incubator. The goal is to find innovative technologies and products in the areas of player health, safety and performance. Start-ups from anywhere in the country can apply to compete in two different categories. Click here to learn more. Application information is here.