Cirruspath marketing nationally, upgrading offering

We sat down earlier this week with Jason Hubbard, Vice President of Marketing for Cirruspath, to get an update on his first month with the start-up that has five of its eight employees working out of an office in Maryville.

Hubbard is spending a good deal of his time on the road, particularly between now and the end of the year, marketing the company’s Cirrus Insight App at events throughout the country. It is a cloud-based service that brings the power of Salesforce, the world’s most popular Customer Relationship Management tool, into Gmail, the world’s fastest growing business email platform.

“Last month was our best month ever,” Hubbard said. September was also the time when the Cirruspath team and 90,000 other Salesforce disciples descended on San Francisco for “Dreamforce 2012,” Salesforce.com’s annual conference on cloud computing.

Apart from their annual international Cloudforce event, Salesforce.com also hosts one-day regional Salesforce conferences called “Cloudforce.” Hubbard will be pitching Cirrus Insight today in New York and over the next few months at Cloudforce events in Atlanta (November 1), Houston (November 29), and Philadelphia (January 15).

He will be back in California November 12 and 13 for gSocial 2.0 which is billed as a “conference for Google Apps resellers and independent software vendors to collaborate, share best practices, partner and grow their businesses.” Cirruspath will be a presenting sponsor at the event.

“We bridge the gap between Salesforce and Google Apps, creating a seamless platform,” Hubbard said in explaining the importance of being visible at events like these that the two companies sponsor.

We asked Hubbard about the product upgrades that co-founder Brandon Bruce discussed in his initial interview with teknovation.biz that was posted on July 16.

“We just rolled-out a major overhaul to our user interface last week,” Hubbard said. Among other improvements, the upgrade addressed a conflict with another Salesforce App called “Rapportive.” The upgrade solves previous conflicts between the two popular apps.

Cirruspath also has beta versions of Cirrus Insight – Google Contact and Calendar Sync being customer-tested. The new apps will extend Cirrus Insights integration with Google Apps, allowing for seamless syncing of contacts and calendar events between Salesforce and Gmail. Hubbard said these are the two most requested features from Cirruspath’s customers. It also matches the feature set offered by its chief competitor – Appirio. He says the upgrade should be available in the next two to three weeks and will allow Cirruspath to “go toe-to-toe with them” in synchronization while offering a much more user friendly interface.

“We literally had people stopping by the booth to say how much they love our App at Cloudforce.” Hubbard said. It’s exciting to be rolling out these features they have been clamoring for.”

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