New branding effort underway for Northeast Tennessee and Southwest Virginia

There’s a lot of consideration that usually goes into naming a business. That also applies to a region. With that in mind, there’s an effort underway to come-up with a new brand for Northeast Tennessee and Southwest Virginia. The Johnson City Commission has executed a $48,000 contract with Nashville-based North Star Destination Strategies to research, study and recommend a name brand. Click here to learn more.

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