Stories of Technology, Innovation, & Entrepreneurship in the Southeast

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September 10, 2014 | Tom Ballard

Advice offered on positioning your a new business or product

Fast Company-teknoHere’s an article with some sage advice on “exercises entrepreneurs can use to nail their product positioning, develop the right assets (including a name that strikes the right chord), and make a stunning first impression on the market – whether they’re launching a new feature or an entire company.”


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