Successfully launching a digital health product very different from consumer product

The author of this article says the consumer products model for rolling-out and refining new tech products will not work in the digital health arena. He says that “digital health products need to appeal not just to individual consumers but to a complicated landscape of stakeholders – from doctors and patients to regulators and insurers – all of whom have a say in whether a new technology is adopted.”

Tom Ballard

By Tom Ballard, Chief Alliance Officer,
Pershing Yoakley & Associates. P.C.

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