Topics:

18

Motivo focused on helping make road to licensure much easier

MotivoBy Tom Ballard, Chief Alliance Officer, PYA

“The road to licensure just got a whole lot easier,” Motivo says on its webpage.

For Rachel McCrickard, Founder and Chief Executive Officer of the Chattanooga start-up, it is a path that she knows very well. The Marriage and Family Therapist had to have 200 face-to-face sessions with a licensed professional before she could sit for her own licensure test.

“Once you graduate, you have to be under clinical supervision for two to five years,” the Chattanooga native says. “It (having the 200 sessions) is a big burden on mental health professionals.”

During a recent interview, McCrickard explained to us just how challenging it is to meet that threshold.

“Almost all mental health professional pursuing licensure is driving somewhere after work hours to meet with a licensed professional to discuss their challenges and get advice,” she said. It’s unpaid time plus an unreimbursed expense.

“There had to be a better way,” McCrickard thought, and she found a model in the work of WeCounsel, another Chattanooga start-up that uses teleconferencing, much like taking an online course from a college.

“Our main draw is convenience,” she says. “Doing these hours online is a no brainer.”

So, how does it work?

Motivo recruits licensed professionals who provide the clinical supervision through a live, HIPAA-compliant (Health Insurance Portability and Accountability Act of 1996) video platform. It’s a self-pay revenue model. Clients search the start-up’s directory to find a supervisor that best fits their needs. Once selected, the client and prospective supervisor are introduced through a free 15-minute video meeting. If everyone is pleased, the client gains access to the Motivo platform for follow-up sessions.

“We currently have 60 clinical supervisors licensed in 19 different states,” McCrickard says. That’s important because every state has slightly different rules for licensure. In Tennessee, those seeking licensure have to meet the 200 hours of clinical supervision and also have 3,000 hours of client experience.

Motivo can serve those seeking licensure as social workers, professional counselors, marriage and family therapists, and certified addiction counselors.

“The number of people going into these fields is growing by 20 percent annually,” McCrickard says. “There are between 300,000 and 500,000 in the pipeline for licensure.”

The licensed Marriage and Family Therapist turned Entrepreneur participated in CO.LAB’s “CO.STARTERS” and Accelerator programs in 2017, then its most recent cohort.

McCrickard says Motivo has raised $75,000 in investment capital thus far.

“We’re a first mover in this space,” she says proudly. “There is no other platform. We want to be known as the premier provider of clinical supervision.”


Tom Ballard

By Tom Ballard, Chief Alliance Officer,
Pershing Yoakley & Associates. P.C.

eNews & Updates

Sign up to receive posts via email.



Connect With Us

Upcoming Events

  • Feb 19 2019 "Rise and Grind" Session 2: “A Survey of Capital Sources, Timing, and Costs”
    Room 402 of the Haslam Business Building, UT Knoxville
  • Feb 20 2019 "Vol Court Speaker Series & Pitch Competition" Session #4
    TOPIC: “Entrepreneurial Crowdfunding.” Room 104, Haslam Business Building, UT Knoxville
  • Feb 21 2019 Fairview Technology Center Open House
    11020 Solway Road, Knoxville
  • Feb 23 2019 Tennessee Inventors Association Monthly Meeting
    LMU Cedar Bluff Campus, 421 Park 40 North Boulevard, Knoxville
  • Feb 26 2019 Bunker Labs Knoxville Meet-up
    Awaken Coffee, 125 West Jackson Avenue, Knoxville
  • Feb 27 2019 "Vol Court Speaker Series & Pitch Competition" Session #5
    TOPIC: “What’s YOUR Story?” Room 104, Haslam Business Building, UT Knoxville
  • Feb 28 2019 Session 5: Maryville College "Scots Innovation Challenge" Pitch Competition
    Lambert Recital Hall at the Clayton Center for the Performing Arts
  • Mar 02 2019 Knoxville City Hackathon
    Pyxl, 625 South Gay Street
  • Mar 03 2019 "What's the Big Idea 48-Hour Launch" Pitch Finale
    Scruffy City Hall, Market Square
  • Mar 03 2019 Knoxville City Hackathon Pitch Finale
    Scruffy City Hall, Market Square
  • Mar 05 2019 Knoxville Mayoral Candidate Forum
    Relix Theatre, 1208 North Central Street, Knoxville
  • Mar 06 2019 "Vol Court Speaker Series & Pitch Competition" Finale
    TOPIC: The pitch competition. Room 104, Haslam Business Building, UT Knoxville

Links to Partners