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Dynamo Team #9: Wise Systems

Dynamo(EDITOR’S NOTE: This is the ninth in a series of articles profiling the teams participating in the Lamp Post Group’s inaugural Dynamo logistics accelerator. We asked each team to respond to a series of questions. The 10 teams will pitch their ideas at 10 a.m. today during a “Demo Day” set for the Tivoli Theater, 709 Broad Street, Chattanooga. For more details, click here.)

Today’s profile is about Wise Systems, a Massachusetts-based start-up that software that helps companies plan their delivery routes and efficiently adjust to changes on the day of delivery.

Tell us about your team . . . names(s), background(s), experience, etc. Our founding team met at the MIT Media Lab. It includes:

  • Chazz Sims, Chief Executive Officer – Masters in Computer Science at MIT;
  • Layla Shaikley – Masters in Architecture at MIT;
  • Ali Kamil – Masters in System Design at MIT; and
  • Jemel Derbali – JD at Harvard Law School.

Describe the focus of your start-up and the logistics problem you are trying to address. Wise helps companies that transport goods be more on time and more efficient. Wise provides software that helps companies plan their delivery routes and efficiently adjust to changes on the day of delivery. Furthermore, Wise’s software learns over time to provide routes that are tailored to the specific needs of its customers. Wise is helping make delivery more efficient and more responsive to customer demand.

How did the idea to start the company originate? What was the catalyst? Our team met at the MIT Media Lab and was excited by utilizing data to make cities smarter. We saw transportation as an area that generates valuable data and has lots of opportunities to improve efficiency and operations.

What was the impetus for applying to participate in Dynamo? We were excited by the opportunity to work with the team at Dynamo and to immerse ourselves in the community that surrounds them in Chattanooga and the logistics industry more broadly.

What has been the greatest value the program has provided thus far? The program has allowed us to meet lots of knowledgeable and experienced people in the logistics industry – from mentors to customers – that will help move our business along.

What do you expect to accomplish by Demo Day and what happens after October 4? We hope to continue scaling our business and customer base.


Tom Ballard

By Tom Ballard, Chief Alliance Officer,
Pershing Yoakley & Associates. P.C.

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