Avrio Analytics one of seven East TN start-ups in “Village 36”
By Tom Ballard, Chief Alliance Officer, PYA
Launch Tennessee’s “36|86 Conference” kicks-off later today in Nashville with seven East Tennessee start-ups participating in “Village 36” for a chance to win $50,000.
One of those start-ups is Avrio Analytics, a Knoxville company that graduated from the Knoxville Entrepreneur Center’s “CodeWorks” accelerator late last year. “We level the playing field of predictive analytics,” the company states succinctly in its website tagline.
We posted an article about the start-up earlier this year and caught-up recently with Alicia Caputo, Chief Executive Officer, who will be pitching the company this afternoon. She had been part-time until recently when she quit her “day job.”
The approach that Avrio Analytics is taking right now is described as a strategic data roadmap. It is all about helping individuals become more comfortable with the world of data analytics.
“We are giving our clients a snapshot of what’s happening with their data so they can ask and answer several important questions,” Caputo explains. “What am I collecting, is it valuable, and do I need to do predictive analytics?”
She notes that every enterprise is collecting data. Maybe it’s the right data or maybe something is missing; perhaps a company is collecting too much data. After all, there are costs associated with collecting massive amounts of data and storing it.
“Our roadmap is a comprehensive report that shows if you’re on the right path with your data and where improvements can be made,” Caputo adds.
One might equate Avrio Analytics’ roadmap approach to crawling, then walking and eventually running.
“Collecting data is the crawl,” Caputo says. “The roadmap is the walk. Then they (Avrio Analytics’ clients) can run, using predictive analytics to have a better competitive advantage.”
The Colorado native has worked with several financial and investment firms during her still young career, so she brings some useful insights to the team that also includes Mik Bertolli, Chief Scientific Officer.
“Brokerage firms have a lot of data, but they haven’t been taught how to use it,” Caputo explains. “Our goal is to make people more comfortable using their data.”
Avrio Analytics has found good traction with marketing agencies and hopes to work directly with their clients. In addition, Caputo and Bertolli will be supporting next month’s CodeStock conference, providing analytics services and engaging with start-ups that are part of the two-day event.
Avrio Analytics has built its predictive analytics engine and is working to improve its frontend user interface.
In addition to this company, three start-ups from Chattanooga, two others from Knoxville, and one from Johnson City are seven of the participants in “Village 36.” Read the story that follows for a list of those five.