Innovative brand image contributes to bottom line

InnovationDoes the perception of how innovative your company is have an impact on its image? A recent report from Ketchum, a global public relations firm, says more than two-thirds of consumers are willing to pay on average 21 percent more for a brand they consider innovative. Read more here.

Tom Ballard

By Tom Ballard, Chief Alliance Officer,
Pershing Yoakley & Associates. P.C.

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